Análisis ideológico y discursivo de eslóganes antirracistas

César Colorado Ruiz

doi:10.14198/dissoc.33065

Autores/as

César Colorado Ruiz Centre of Discourse Studies, España

DOI:

https://doi.org/10.14198/dissoc.33065

Palabras clave:

ideología, eslogan, antirracismo, racismo, protesta

Resumen

El objetivo de este trabajo es analizar la reproducción de la ideología antirracista en un conjunto de eslóganes de protestas en contra del racismo en España. En particular, se estudia el modo en que la ideología antirracista influye en la autorrepresentación del endogrupo, los miembros de grupos antirracistas que participan en las protestas, y en la representación el exogrupo racista, el adversario ideológico de las protestas. A través de un análisis discursivo, los resultados muestran, por un lado, una tendencia recurrente a representar de modo negativo la identidad del exogrupo (racistas, fascistas, supremacía blanca, racismo institucional, muros racistas, etc.) y a denunciar las acciones negativas que comente el racismo (mata, discrimina, criminaliza, etc.); por otro lado, hay una tendencia a representar de manera positiva la identidad del endogrupo, sobre todo como un sujeto colectivo (nosotros antirracistas) que lucha y resiste contra el racismo, se solidariza y busca justicia para las personas que padecen el racismo. El análisis concluye con una crítica constructiva: en el corpus analizado predominan los eslóganes combativos que reproducen la polarización Nosotros vs Ellos, pero que carece de eslóganes antirracistas que fomenten el respeto, la paz y la diversidad, Se considera importante fomentar este tipo de eslóganes, con un marco cognitivo divergente a la polarización social.

Citas

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