Las protestas de Hong Kong de 2019-2020 a través de la lente del Análisis Crítico del Discurso. Un enfoque en el símbolo de Pepe the Frog.

Alessandra Pedicini

doi:10.14198/dissoc.33124

Autores/as

Alessandra Pedicini Grupo de Investigación de Discurso y Protesta (GIDYP), Italia

DOI:

https://doi.org/10.14198/dissoc.33124

Palabras clave:

Hong Kong, Análisis Crítico del Discurso Multimoda, movimientos sociales, Pepe the Frog, protestas, eslóganes

Resumen

Las protestas que tuvieron lugar en Hong Kong entre 2019 y 2020, surgidas casi cinco años después del Movimiento de los Paraguas contra el proyecto de ley de extradición, evolucionaron rápidamente para abordar la autonomía jurídica, demandas sociales más amplias y la creciente violencia policial. En este contexto, el sector manifestante produjo prolíficamente eslóganes y arte visual, destacando la figura controvertida de Pepe the Frog, recontextualizada en la escena local. El objetivo de este artículo es investigar el papel discursivo e ideológico de este personaje en las protestas. La investigación se fundamenta teóricamente en el marco del Análisis Crítico del Discurso Multimodal (ACDM), aplicando un análisis cualitativo e iconográfico de los recursos semióticos visuales y textuales. El estudio examina un corpus cualitativo de carteles recopilados de la red social X que ilustran la versatilidad del personaje al representar distintas facetas del conflicto. Los resultados demuestran que Pepe the Frog opera como un significante fluido y poliédrico que permite a la juventud manifestante articular emociones, solidaridad e identidad colectiva (endogrupo), al tiempo que funciona como un mecanismo irónico y paródico para deslegitimar a las figuras de autoridad y denunciar la violencia policial (exogrupo), reflejando así el contexto sociohistórico en el que fue reapropiado.

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